Our Purpose:

“Working in partnership to influence and transform health and social care”

Our Values:

We demonstrate honesty, openness, and respect for everyone

We challenge ourselves and be open to challenge from others

We are trusted and build trust across the organisation

We create safe spaces where creativity can flourish

We work in true partnership with communities

We are forward-looking

We do the right thing

We work sustainably

Our Strategic Aims:

We will remain a transforming force in health,
social care, and the community.

1. We will create a trusted, vibrant, and engaging provider community.
2. We will work with others to create sustainable solutions to meet the needs of our partners.
3. We will influence ‘the system’ to create opportunities.


We will nurture our team and put them at the heart of everything we do.

1. We will recognise, recruit, and encourage the talent and ability that reflects the diversity of our Bradford District and Craven communities.
2. We will become an employer of choice.
3. We will celebrate our successes.


We will develop a robust internal infrastructure

1. We will develop a strong sustainable business model.

2. We will continue to strengthen our high performing and diverse board.
3. We will strengthen planning processes across the organisation.

We will create a culture of continual learning and development.

1. We will communicate clearly, creating and implementing an effective communication plan.
2. We will continue to create a safe spaces to reflect and review.
3. We will learn from our mistakes and successes and share our learning.

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